It takes a nation of mini-ones to hold us back....Nippaz With Attitude is an independent company and the only baby wear business in history to have had 'legal problems' over a design with the Hells Angels. It’s a profane labour of love for one man:
After art school and a short stint as a graphic designer Ian spent many years working for the UK's largest independent record company; and when we say 'work' we mean listen to demos all day and hang about in scummy venues all night. The party was over however in 2000 after he had a 6am pun epiphany with the name Nippaz With Attitude. Clearly the only sane thing to do was leave the shallow money trench of the music business and begin designing baby wear.
Before starting at Spitalfields Market in early 2001 he went over his extensive pre-launch checklist ...wing? check ...prayer?? check. Later that day there was much frivolous pointing and laughing (the good kind) from both the public and celebrity loiterers alike - and being a man who needs very little encouragement he’s carried on this whole impecunious charade ever since.
He combines his design alter-ego McNaja with his role as NWA's Chief Cultural Shoplifter, and naively considers his work to be a subversive weapon in the brutal fight against ignorance and ugliness. He has an unhealthy obsession with typography, bad puns, tattooing, and sunshine. And an irritating tendency to write about himself in the third person.